When you started working on your club, what was the first thing you did?
A color, song, object, or phrase might be the starting point for a theme for any product I design. For the December Club (my very first one ever!!), I had been thinking for a while about birds, dreams and imagination. I collected images and colors that supported this theme and put them in a file on my computer. Then, I just spent a few days with this idea – thinking of patterns, textures, images and words that could be incorporated into a cohesive, versatile club. My goal was to make products that can be used across seasons and themes – this particular club will work in winter, spring and summer, for weddings, baby, and heritage layouts and for masculine or feminine themes.
What inspired the colors in your club?
Once I had a theme, I took a look at my inspiration folder. It contained a lot of blues and grays. This really worked, since blue echoed the color of the sky and tied into my bird theme. I wanted to add a contrasting color, so I pulled in the yellow as an accent color. You’ll notice that on my inspiration board that orange was my original accent color, but once I started working on it, yellow seemed to fall into place better.
Where did you find the inspiration for this club?
My initial planning stage started back in the fall when the migration of birds is at its peak in Pennsylvania. Thinking about those birds led to a stream of consciousness about flying, being free, dreaming and following an uncharted path.
The club includes several products. Did you start and complete each one before moving on to the next?
All of the papers for the Collection Biggie were completed first. Then, I pulled together the word art mini and the embellishment mini. Once those were done, the paper mini sets, the embellishments, alpha, etc. came together in stages, depending on my mood and creativity level on any particular day. I want to mention that I received a ton of great advice from Angie to make this club balanced and versatile.
From inspiration to going-live in the store was about three months.
Since birds were one of my main inspirations, I thought about flying. Adding creativity, imagination, and dreams to the mix came next and the phrase, “Flights of Fancy” just popped into my head.